United Ventures, one of Italy’s leading venture capital funds, closed a 1.5 million euros (1.7 million US dollars) series A financing round in Motu Novu’s Client Kuldat.

Kuldat proposes a big data platform which uses artificial intelligence to streamline the sales and marketing function for SMEs and large enterprises. Founded in 2012 by Marco Visibelli, a leading data scientist formerly with IBM and Accenture, Kuldat simplifies and automates sales and marketing pipeline, including the process of identifying potential customers.

Kuldat plans to use this funding round to expand globally and continually update its technologies to stay relevant within its quickly moving field. Visibelli explained that Kuldat company wishes to expand specifically into the U.S. market, where it believes SMEs have less access to big data analysis, especially in the field of sales and marketing.