We value creativity, sound research, and well-tested frameworks. However, we are driven by every entrepreneur’s zeal for getting things done… Our constant focus is on execution: models and insight are irrelevant unless they help deliver results.


Many consultancies are all about playing politics and pleasing egos. Instead, we will tell the truth, as we see it, no matter how bad it hurts. And while our deliverables are polished, we strive to impress with our candor and competence, not our talking points.


Claims of execution and earnestness may ring hollow without experience as their prerequisite. For this reason, many of our professionals are very senior: in any (business) conversation, there simply is no substitute for knowing what you are talking about.


We favor professionals who are keen to discover systems where others only see chaos, to think of solutions while others focus on problems. As we believe that true vision is equal part sight, equal part attention, we favor professionals who are mindful of details.


Seeing the path and walking the path are altogether different actions. We believe that strategy and analysis do matter, but they are only means to an end. Therefore, we favor professionals who will get things done, no matter how hard it is.


We believe that “common sense” is, in fact, not  quite common, and often quite nonsensical. We value professionals who discern truth from consensus, and who can intelligently speak out against the status quo when necessary.


The realization of freedom and greatness cannot ever be attained without a measure of independence, both of the mind and the wallet. We favor professionals who are self-reliant and can afford to practice intellectual honesty without fear.


While we abhor power drunk globalism, we thrive in a tightly interconnected world. Borders must exist, but they are often meant to be crossed (in a lawful manner). We value professionals who have the the curiosity of explorers, and the nuance of ambassadors.

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