The Motu Novu name is a trade mark derived from the Latin expression “Motu Novo” (ablative case), which can be translated as “in regards to new motion” or simply as “in new motion”. Interestingly, the Latin “novus” has a broader connotation than that of its English descendent “new”, and may also be rendered as “novel”, “fresh” or “uncharted”. Our name, in two words, says it all about our story and mission: to set new ideas in motion.


The Motu Novu logo was born while doodling (in frustration) about the idiomatic expression of “thinking outside the box”. We dislike such expression: it is a mantra often chanted by rather mediocre people to justify (or perhaps to ward against) any deviation from conformity. Our method is different: we strive to be realistic, start from what is, but also to be visionary, and never artificially limit what can be.


Motu Novu’s seal is sometimes used to imprint documents, or embellish our marketing materials. Its inscription is often attributed to Appius Claudius Caecus, a consul of the ancient Roman Republic who was blinded by the gods (“caecus” means “blind” in Latin) for his many unconventional ideas. “Faber Est Suae Quisque Fortunae” is the quintessential manifest of the “homo faber”: one not bound by preordained fate but maker of one’s own good fortune.

Mascot and Motto

Motu Novu’s marketing materials often feature our mascot, a smiling black sheep, and the catch-phrase: “free is happy”. We are pragmatists, and thus acknowledge the benefits of shared values, pooling resources, and coordinating efforts. At the same, we believe that the pursuit of happiness often leads away from the security of the herd. Perhaps, just like the color of our mascot’s wool, our drive to innovate is genetic: we are inherently different.

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