Vertis SGR, one of Italy’s leading venture capital funds, closed a 1.3 million euros (1.6 million US dollars) early-stage financing round for in Motu Novu’s Client Blomming. Blomming is a “social commerce” platform that allows individuals and businesses to sell products online on their blogs and websites and on Facebook via a unified system.

“This investment gives to our startup the resources we need to further accelerate our international growth. We can now push on product and customer development and expand our international reach”, stated Matteo Cascinari, Chief Executive Officer of Blomming and Motu Novu’s Professional. Congratulations, and best of luck. Funding is the “easy” part, now onto business!